Joe Parent Joe Parent is a senior marketing & business strategy executive who remains "calm in the chaos", quickly sorting through ambiguity to create winning strategies. Working across diverse industries including telecommunications, software, employee benefits and home services, he creates strategic advantages from disruptive technologies, deregulation and industry transformation, helping companies pivot and scale quickly. He has a full range of marketing competencies including strategic planning, business and marketing planning, product/brand management, advertising, digital marketing, public relations and regulatory affairs. Joe has worked in Canada, the US and Europe while overseeing budgets of up to USD$160M annually. Most recently, Joe was Vice President Marketing & Customer Success at Venngo, Canada's largest provider of private group discount programs. He transformed Sales and Marketing, and created the Customer Success group, delivering exceptional customer experience and significantly improving client retention. He rebranded and repositioned the company to enhance the financial, physical and mental well-being of over 1.2M Canadian households. Joe has a B.A (Hons) in economics from the University of Windsor and an MBA from McMaster University. In his rare free time, if he's not playing music with one of his 2 bands, he is probably day-dreaming about being a formula 1 driver.