Our Senior Executives


Joe Parent

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Joe Parent is a senior marketing & business strategy executive who remains "calm in the chaos", quickly sorting through ambiguity to create winning strategies. Working across diverse industries including telecommunications, software, employee benefits and home services, he creates strategic advantages from disruptive technologies, deregulation and industry transformation, helping companies pivot and scale quickly.

He has a full range of marketing competencies including strategic planning, business and marketing planning, product/brand management, advertising, digital marketing, public relations and regulatory affairs. Joe has worked in Canada, the US and Europe while overseeing budgets of up to USD$160M annually.

Most recently, Joe was Vice President Marketing & Customer Success at Venngo, Canada's largest provider of private group discount programs. He transformed Sales and Marketing, and created the Customer Success group, delivering exceptional customer experience and significantly improving client retention. He rebranded and repositioned the company to enhance the financial, physical and mental well-being of over 1.2M Canadian households.

Joe has a B.A (Hons) in economics from the University of Windsor and an MBA from McMaster University. In his rare free time, if he's not playing music with one of his 2 bands, he is probably day-dreaming about being a formula 1 driver.

Neissan Monadjem

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Neissan is a FinTech leader and international product management executive with 20+ years of experience in start-ups and corporate environments in Brazil, US and Canada. As an awarded innovator and design thinking advocate, he has occupied multiple C-suite level roles in the mobile-security, payment and loyalty verticals. A pioneer in Brazil in mobile data collection, banking Internet security and prepaid systems, Neissan invented HutCash® the first hybrid (loyalty+payment) cryptocurrency used from 2006 to 2015 at Pizza Hut.

He has c-suite level expertise in digital transformation applying cutting-edge technologies. Through his career he has created, delivered and integrated 30 innovations turning them in to new revenue models.

Presently he is a senior advisor to NueBridge Ltd. where he heads the Blockchain, AI and innovation practice. Prior to that he was VP of Product and Project Management at Giesecke & Devrient (Canada), CEO of SafeLoyalty (Brazil), Managing Director of Prosisa International (USA), CEO of E-Safetransfer S/A, and Principal & founder of NMDesign S/C Ltda, a Design Studio specialized in the IT and automobile industry.


Greg Kowal

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Greg is a forward thinking executive who understands how to leverage technology to grow organizations and drive success in a digital world. He has experience in both small, entrepreneurial organizations like Virgin Mobile as well as large, disciplined organizations like Bell. In each organization, he works with the executive team to establish the appropriate technology strategy, revitalize the technology team, and deliver innovative, new software products.

Most recently, Greg was the CIO of Teranet, a global leader in the digital transformation and delivery of registry services. Prior to that he was the CIO of Virgin Mobile Canada. Greg was also the SVP of IT at Bell Canada responsible for services provided to the wireless, internet, and corporate groups, and for shared services across the company. Earlier, he was the VP of IT for Bell Mobility where he led a program that transformed the existing billing, customer care, and retail systems. He also held executive roles in Nortel Networks and Imperial Oil.

Greg holds a Bachelor of Science Honours Degree in Computer Science from the University of Manitoba, and an MBA from the Ivey Business School.

Craig Hudson

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Craig Hudson is a senior finance executive with 20 years of experience rooted in analytics and informed by operations.

He was most recently the CFO of Lift & Co. (TSXV:LIFT), a hyper-growth technology company in the dynamic cannabis space, where he transformed a small start-up into a respected, publicly-listed company, building out the Finance, Human Resources and Operations functions and supporting a $10M raise concurrent with the TSXV listing in September 2018.

Previously, Craig spent 8 years at Indigo (TSX: IDG) where he led multiple initiatives to increase efficiencies, support growth, and drive profitability through leading the company's Business Intelligence teams and, ultimately, owning the end-to-end digital customer experience as the Vice President of Digital Operations.

Craig has a Bachelor of Commerce degree from the University of British Columbia, and a CPA built off of a decade with KPMG (Vancouver, London, and Toronto).


Stephen Edmondson

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Steve Edmondson is a Customer Experience and Service Operations executive. He empowers customer facing functions across multiple channels to successfully leverage the full value of customer interactions to deliver positive returns for the organization. With over 25 years of senior leadership experience in running call centre operations, customer service, and customer experience functions for major National organizations, Steve knows how vital an aligned strategy and robust cross-functional working partnership is to achieving exceptional results. He also believes that truly engaged employees are the foundation for building great customer experiences. He is proud of his reputation as a strong and engaging people leader and for developing high potential talent and effective teams.

Most recently, Steve served as VP of Canadian Contact Centres for Manulife, where the teams he oversaw were responsible for supporting customers across the full range of their diversified financial service product offerings. Prior to that he was VP Customer Service for Canada Post, where he led a multi-year departmental transformation to dramatically increase competitive performance through the introduction of new business structures, upgraded system capabilities, and operational enhancements. He also held a number of executive roles with Rogers Communications in support of contact centres, customer service, sales support, and customer experience functions, and well as senior management operational roles at Bell Canada.

Steve holds an MBA from the Schulich Business School a Bachelor of Science degree in Engineering from the University of Toronto. He relishes time spent at the family cottage, and enjoys skiing, fishing, and photography.

Andres Martinez

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Andres shapes high performing teams to deliver transformational results in projects, business units and large corporations alike. He thrives in challenging, pivotal environments where he can deliver critical step-changes that drive broad recognition and enduring results. His caring, optimistic and competitive nature engages teams to excel and deliver the impossible.

Andres began his career as an Engineer in Colombia in 1996 and by 2001 he was the leading a Structural design department in Canada where he moved in 1999. In those years he implemented changes to increase productivity 30% and open new lines of business.

After his MBA, Andres worked at CIBC where he tracked ROI of sales programs and developed operating and sales initiatives to drive revenue and cost improvements. He went onto Management Consulting where he led projects in multiple industries and focus areas - e.g. growth, cost improvement, market entry, M&A due diligence, post-merger integrations among others.

For the past 8 years, Andres has worked in Strategy, Commercial planning and Transformation at Rogers Communications. Most recently, as the V.P., Corporate Strategy and Planning he was responsible for guiding the overall strategy, board dialogue and driving CEO/CFO sponsored transformation initiatives.

A participative leader, with unparalleled adaptability and optimism, Andres embraces the challenge of transforming organizations and leading high-stake initiatives to gain competitive advantage.


Andrea Poptsis

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Andrea Poptsis is transformational leader who excels at bringing order to chaos. She has over 20 years experience working with high-growth businesses, ranging from start-ups to new divisions within established corporations, across a variety of industries and geographies. Most recently, she was Chief Financial Officer of the Invictus Games Toronto 2017 organizing committee where her financial, administrative and operational stewardship resulted in the games being delivered significantly under budget. Prior to Invictus, she was a key member of the Province of Ontario's 2015 Pan and Parapan American Games Secretariat where she led teams in finance, risk management and operations. Working on these complex, multi-stakeholder projects, Andrea learned how to get things done within government and the broader public service. She also has extensive private sector experience including serving as CFO of Pink Tartan, working in technology and media venture capital and advising start ups on growth, financing and corporate development.

Andrea has an H.B.A. from Ivey Business School and an M.B.A. from INSEAD. She sits on two not for profit boards and is a reluctant hockey mom who loves to play tennis.

Christoph Ott

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Global Operations Executive. Innovative, entrepreneurial leader with a keen eye for identifying business and operational improvement opportunities, defining strategies, creating advanced systems, and developing high performance teams. Equally capable in crisis and rapid growth management situations with a focus on continuous improvement, market share growth, profit enhancement, and business revitalization. Proven ability to build strong customer relationships.

Operations leader with 20+ years of experience integrating, optimizing and increasing the bottom line in the high-end Consumer Package Goods industry in Europe, Asia and North America. Includes 10+ years refining P&G Omni-channel Operations in Canada and the USA.